What is the process for sending an array as a custom dimension in Google Analytics?

Utilizing Analytics.js for Tag Analysis

I have 3 articles each with an array of tags, for example: Rihanna, Beyonce, and JayZ

My goal is to determine which tag is the most popular among users.

In the first article, I only have the JayZ tag and I send the dimension as:

ga('set', { 'dimension1': 'JayZ', });

ga('send', 'pageview');

However, the second and third articles have arrays containing [Rihanna, Beyonce] and [Beyonce, JayZ] respectively.

How can I send these tags as separate parameters to a single custom dimension?

The method above sends a simple string of all tags combined.

ga('set', { 'dimension1': array, });

This approach only captures the last parameter sent:

ga('send', 'pageview' {'dimension1': 'JayZ', 'dimension1': 'Beyonce'});

Using separate dimensions for every tag is not feasible as I have 10,000 tags on my website =)

Answer №1

Unfortunately, Google Analytics does not have the capability to accept arrays as custom dimensions. The platform only supports strings for this particular feature.

One workaround could be to convert your arrays into strings using Javascript's `join` method (e.g. `myarray.join(";")`). However, it's important to note that even if you do this, there are limitations - custom dimensions in GA can only hold 150 bytes and cannot be sorted or filtered by individual tags.

Answer №2

If you're facing an issue, one possible solution is to utilize a for loop to include custom dimensions with events.

var arrayga = ["first", "second", "third"];
var len = arrayga.length;

for (var i = 0; i < len; i++) {
   ga('send', 'event', 'Product', 'Sent', {
  'dimension1': arrayga[i]
}

Note that this method specifically applies to hit type custom dimensions.

Answer №3

Instead of sending the array directly, you can encode your properties into a string to track them effectively. For example, if you have up to 26 different properties that can be either true or false, you can assign each property a letter of the alphabet and include that letter in a dimension string to represent its status.

In Analytics, you can then filter reports based on the presence or absence of specific letters in the custom dimension.

You can create more complex encoding schemes to accommodate a larger number of possible values by using different combinations of characters. For instance, a three-letter string containing two characters and a spacer could allow for 676 unique keywords, as long as only up to 50 are needed per page.

Keep in mind that you will need a lookup table to decode and interpret the data in your reports later on.

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