What are the differences between Sitecore Analytics and Adobe Analytics? How do they each utilize JavaScript

I have limited knowledge about Sitecore Analytics (with MongoDB) and I am curious if there exists a Javascript API that can be utilized for non-Sitecore websites. If so, could you please direct me to the relevant documentation? Additionally, any insights or feedback regarding Sitecore Analytics would be greatly appreciated. My company is contemplating transitioning from Adobe Analytics and Target to Sitecore Analytics after utilizing DTM for years. We manage other web properties that are not on Sitecore and it is essential for us to implement Sitecore Analytics on these sites as well. Is there a possibility of using Adobe DTM to facilitate this transition?

javascriptmongodbsitecoreadobe-analytics

Answer №1

Unfamiliar with the inner workings of Adobe Analytics? No problem! For those utilizing Sitecore, there is a solution available called Federated Experience Manager (FXM) to track visitor interactions on non-Sitecore websites:

The Federated Experience Manager (FXM) is a valuable tool that enables you to monitor visitor behavior and gather analytics data from external websites that are not built on the Sitecore platform.

If you're interested in learning more about Sitecore Analytics in general, their comprehensive documentation offers a plethora of information:

Sitecore Experience Analytics provides users with powerful tools to access detailed reports on website visitors in real-time. These reports can be utilized by sales teams to gain insights into visitor behavior, refine marketing campaigns, and boost conversion rates effectively.

Answer №2

If you need to establish a connection with the Sitecore Analytics database, feel free to utilize the following connection provided at this link.

//Establishing Connection with Analytics DB
var driver = Sitecore.Analytics.Data.DataAccess.MongoDb.MongoDbDriver.FromConnectionString("analytics");

//Creating Query
var builder = new QueryBuilder();
var filter = builder.And(builder.GTE(_ => _.StartDateTime, DateTime.Now.AddDays(-30)), builder.EQ(_ => _.SiteName, siteName.ToLower())); 

//Fetching Data from "Interactions" Collection
var interactions = driver.Interactions.FindAs(filter)

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