Ways to customize PreBid.js ad server targeting bidder settings

In an effort to implement a unique bidder setting key name within my prebid solution, I have taken the necessary steps as outlined in the documentation by including all 6 required keys. Is it possible to change the key name 'hb_pb' to 'zm_hb_pb' by simply adjusting the code example provided below? Once this change has been made, do I just need to inform my ad ops team or are there additional steps that need to be taken to ensure that this modification is applied globally for all bidders?

pbjs.bidderSettings = {
  standard: {

    adserverTargeting: [
      ...
      {
        key: 'zm_hb_pb',
        val: function(bidResponse) {
          return bidResponse.pbMg;
        }
      },
    ...
javascriptgoogle-dfpprebid.js

Answer №1

To configure settings for different ad exchanges, you may need to input each setting individually. It doesn't appear that prebid has a built-in option for a global setting, but you could potentially create an automation process for it.

const adserverConfig = [{
   key:"your_key"
   ..
}]
pbjs.bidderSettings = { 
  appnexus: {
    adserverConfig: adserverConfig
    ..

Answer №2

After testing my code extensively, it turns out that everything is functioning correctly as outlined earlier. However, I did find it necessary to make a small adjustment by changing the return statement to bidResponse.pbMg;

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