Utilize Google Tag Manager to search and substitute characters within a variable

Within my GTM setup, I have a CSS selector variable in the DOM. This variable pertains to real estate and specifically represents the price of a listing. My goal is to eliminate the characters ($) and (,) from this variable as part of meeting the requirements for dynamic remarketing.
For example:

MLS_Price = $599,000

I am struggling with how to perform a "search and replace" operation on these characters within GTM. Would custom JavaScript be the solution? I've attempted using the following code snippet but haven't achieved the desired outcome. For a more detailed explanation, please refer to this video:

function() {
    var MLS_Price = "{{MLS_Price}}";
    var MLS_Price = str.replace("$", "");

    var MLS_Price = "{{MLS_Price}}";
    var MLS_Price = str.replace(",", "");
 }

Answer №1

It's unnecessary to add quotes around your variables as this will only display the variable name as a string. When utilizing a Custom JS variable, ensure there is a return value assigned. Additionally, you have the option to combine string manipulations such as:

function(){
   var str = {{MLS_Price}};
   return str.substring(1).replace(",", '');
}

Always include proper error handling and checks in your code and thoroughly test it before making it live.

Answer №2

To avoid using a CUSTOM HTML TAG, the most effective approach would be to create a VARIABLE (Custom Js) for easy reuse of values in the future.

The implementation will resemble Abel's code snippet.

function() {
var MLS_Value = {{MLS_Value}};
var MLS_Value_1 = MLS_Value.replace("$", "");
var finalValue = MLS_Value_1.replace(",", "");
return finalValue;
}

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