Tracking pixels for website analytics

Have you ever thought about why web analytics software opts to use a 1x1 gif element to send a beacon instead of just including a

<script src='http://my.analytics.com/script.js?my=params'></script>

tag for sending the beacon? This would eliminate the need to return an actual 1x1 pixel gif, as an empty response could be a valid javascript file.

Answer №1

One possible explanation could be that a .gif image will still load for users who do not have JavaScript enabled.

Answer №2

Designed to accommodate situations where JavaScript is disabled.

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