The challenge with our unique PHP/JS Analytics Solution

Here's an illustration of the code snippet for Google Analytics:

<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'userIDhere']);
_gaq.push(['_trackPageview']);
_gaq.push(['_trackPageLoadTime']);

(function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();

I'm currently working on a project to implement a basic analytics script that can be embedded on various websites similar to the Google Analytics code above. However, I'm unsure about how to extract and process the data sent by the script and whether it should be stored in a database or handled through a text-based solution. Any advice or guidance on this matter would be greatly appreciated. Thank you.

Answer №1

My first step in tackling this issue would be to delve into the intricacies of how various analytics platforms handle tracking visitors. The initial challenge lies in transferring user data from the browser to your server.

For instance, Google Analytics uses an "invisible .gif" request method and appends all relevant information as query parameters. You can find more information on this process here.

The next hurdle is establishing visitor identity: tracking multiple interactions and page views under one cohesive profile. Google Analytics achieves this through first-party cookies, explained further here.

However, simply collecting data is not the end goal. It's crucial to have a robust database in place for effective data management, as relying solely on text-based solutions like server logs would prove insufficient for comprehensive analysis tasks.

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