One-Page Website Utilizing History API versus Google's Stance Against Duplicate Content

I'm currently working on a Single Page Site (SPS).

This SPS consists of multiple sections arranged vertically and can be accessed by scrolling. Aside from a dynamic news section, all the content on the page is generated server-side.

There isn't a need for multiple indexable pages, however, I am using History.js to create URLs for the various sections:

example.com/introduction
example.com/about
example.com/news/some-story
example.com/news/another-story

Everything is functioning smoothly. Due to my requirement to support IE9, if the URL isn't at the root, I perform a client-side redirect to the root and utilize History.js's hash fallback:

example.com/#/introduction
example.com/#/about
example.com/#/news/some-story
example.com/#/news/another-story

All of this is operating effectively. However, I have some concerns regarding how Google will crawl and index these pages. Since the content on each proper URL will be identical, except for news stories triggering server-rendered initial story, I fear that Google may penalize the site for duplicate content issues.

Is there a way to avoid being penalized by Google without serving unique content for every page (as it isn't a necessity)? Would utilizing rel='canonical' suffice?:

<link rel="canonical" href="http://www.example.com">

To clarify, my worries are focused on the proper URLs manipulated via the HTML5 history API through History.js, not the fallback links with hashes.

Answer №1

Search engines like Google have the ability to crawl and index single page applications, but it's important to follow certain guidelines:

For instance, if your website is generating dynamic content through a URL like:

example.com/#!services

It should also provide a static version (snapshot) accessible at:

example.com?_escaped_fragment_=services

The _escaped_fragment_ replaces the use of #! in the URL.

You can find more information on this topic by following this link.

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