Implementing Facebook conversion tracking when there is no distinct 'Thank you' page can be done by utilizing the onclick event

Currently working on incorporating Facebook conversion tracking into a Facebook Tab. To see the page, visit this link. The issue I'm facing is that a separate page does not load after the form has been submitted. Is there a way to execute a section of JavaScript only when the submit button is clicked? It seems like it needs to be injected into the head of the HTML document. I came across a solution for running JavaScript from a link or click - would this approach work if I trigger the tracking/conversion code from a different JavaScript file?

Any assistance on this matter would be highly appreciated. Thank you!

"I agree with the previous comments stating that calling a file directly might not work, but loading a JS file could be achieved as shown below. Although unsure if this directly addresses your concern, it might provide some guidance... and in my example, I've used a link instead of a button...

<a href='linkhref.html' id='mylink'>click me</a>

<script type="text/javascript">

var myLink = document.getElementById('mylink');

myLink.onclick = function(){

var script = document.createElement("script");
script.type = "text/javascript";
script.src = "Public/Scripts/filename.js."; 
document.getElementsByTagName("head")[0].appendChild(script);
return false;

}


</script>"

Answer №1

Although Nicolás's method was attempted, the conversion remained unverified.

Nevertheless, I stumbled upon a post (archived version) detailing a technique that yielded instant results by utilizing the URL from

<noscript><img src="..." /></noscript>
.

To implement this approach on your webpage, insert the following element:

<div id="fb_pixel"></div>

Then define these CSS styles for your conversions, adjusting the background-image to match the <noscript> URL in your own tracking script.

#fb_pixel { display:none; }
.fb_conversion
{
    background-image: url('https://www.facebook.com/offsite_event.php?id=33333333333&value=0&currency=USD');
}

When you wish for the tracking to take place (e.g. after an AJAX form submission), apply the fb_conversion class to the <div> through JavaScript. For instance, using jQuery:

$("#fb_pixel").addClass("fb_conversion");

This action will prompt the browser to load the image, effectively tracking your conversion.

Answer №2

I encountered a similar issue and was able to resolve it by placing the AJAX call within the tracking callback function. Here's how I did it:

$(function () {
    $('#btnSend').click(facebookTrackingSendClick);
});

function facebookTrackingSendClick(e) {
    e.preventDefault();
    var clickedElement = this;
    var fb_param = {};
    fb_param.pixel_id = '123';
    fb_param.value = '0.00';
    fb_param.currency = 'BRL';
    (function () {
        var fpw = document.createElement('script');
        fpw.async = true;
        fpw.src = '//connect.facebook.net/en_US/fp.js';
        fpw.onload = function () {
            // Place your callback logic here.
        };
        var ref = document.getElementsByTagName('script')[0];
        ref.parentNode.insertBefore(fpw, ref);
    })();
}

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