How to Use Google Tag Manager to Track Forms with Various Choices

Currently, I am facing a challenge in setting up conversion tracking using GTM for a form that offers users multiple options via a drop-down menu.

When the user clicks on an option, they are presented with choices like A, B, C, and D.

After selecting an option, a new form is generated (without changing the URL), but all forms lead to the same success page - /thank-you/.

Unfortunately, there are no unique identifiers on the /thank-you/ page. However, when choosing an option like B, a unique ID is created on the page displaying the form.

I have thought about triggering a tag based on the URL being /thank-you/ and matching it with a specific ID from the previous page, but it seems like this approach is not feasible at the moment.

Answer №1

Here's a different approach I suggest: implement events, goals, and GA segments (specifically sequences).

You can set up 4 different events (named A, B, C, D) along with a goal for the page /thank-you/.

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