How can you retrieve the Adobe Marketing Cloud ID if cookies have not been set before using DTM?

Looking for a solution to capture the Adobe Marketing Cloud ID (MID) when a page loads using a Data Element or any other alternative method. The current Data Element logic works well if the Marketing Cloud cookie already exists. However, if there is no existing Marketing Cloud Cookie, the MID is not populated in the cookie at the time the Data Element reads it.

Is there a way to retrieve and report the value in an eVar during the initial page load? I typically combine the MID with another value to create the eVar value. My code functions correctly when the Marketing Cloud ID already exists, but struggles when it needs to be created during the page load process.

Answer №1

To retrieve the Visitor instance, you can utilize Visitor.getInstance(), and then use

Visitor.getMarketingCloudVisitorID()
to obtain the MC ID (visible in the mid= parameter)

For example:

var visitor = Visitor.getInstance("[mcorgid]@AdobeOrg")
s.eVar1 = visitor.getMarketingCloudVisitorID(); // set v2 with mid value

If you have integrated the MC ID service through DTM, you can opt for using _satellite.getVisitorId() instead of Visitor.getInstance(), like this:

s.eVar1 = _satellite.getVisitorId().getMarketingCloudVisitorID();

When dealing with your Data Element, switch from a Cookie type to Custom Script type to fetch and return the value, for instance:

try {
  return _satellite.getVisitorId().getMarketingCloudVisitorID();
} catch(e) {console.log(e);}

(Update) Alternatives

In response to your comment highlighting the presence of mid= value in server calls:

On the initial page load without Marketing Cloud cookies, I still observe the MID in the server call.

Since AA captures the mid= value, consider other indirect methods rather than directly pushing it to eVar.

Dynamic Variables

Employing dynamic variable syntax referencing the mid= param:

s.eVar1 = "D=mid";

Note: The default D= is the dynamic variable prefix; ensure configuration/custom code doesn't override it.

Processing Rules

If permitted, establish processing rules to map your eVar to the mid= value.

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