Divergence between two distinctive occurrences in Google Analytics

Why are there differences in the number of unique events recorded by Google Analytics for two consecutive events?

I have set up onClick tracking for a button. When the button is clicked, an event (Event 1) is sent to Google Analytics and a CSS-selector appears on the page. Once the CSS-selector is visible, another event (Event 2) is sent to Google Analytics.

Both events have distinct categories, actions, and labels. They are individually configured in Google Tag Manager with identical settings for tags and triggers.

Upon analyzing the data in Google Analytics, I consistently notice that Event 1 has more unique events than Event 2. What could be causing this discrepancy?

javascriptcookiesgoogle-analyticsgoogle-tag-managertracking

Answer №1

Could it be that event 1, triggered by a click, is firing multiple times while the visibility event is only firing once? If the user double clicks the button, two events will be sent. It's possible to set up the event in GTM to ensure it only fires once per page.

Answer №2

Unclear information provided, so here's a different approach - The term "visibility" in this context refers to an element being within the viewport, not just having visible CSS properties set somewhere on the page. This means that users with small screens or minimized windows may not trigger events if the element is not visible in their viewport. One solution could be adjusting the "Minimum Percent Visible" setting to 1% to increase the likelihood of the trigger firing.

Another option is to have the function emitting a custom event when visibility changes, and then using that event in a trigger for more thorough control.

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