Custom page tracking URLs cannot be generated for external links when using the Universal Analytics Code

My website is equipped with Universal Analytics code, which is added to all pages:

<script>
 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
 (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
 m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
 })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

 ga('create', 'UA-XXXXXX-XX', 'mydomain.edu');
 ga('send', 'pageview');
</script>

To track external links, I added onclick code like this:

 <a href="http://www.externalsite.com" onclick="ga('send', 'pageview', {'page': '/myexternalpage','title': 'External Page'});">External page</a>

Despite this, real-time Analytics doesn't seem to recognize these external links.

Any suggestions on how to fix this?

javascriptgoogle-analytics

Answer №1

This particular issue arises due to a race condition wherein the track request fails to complete before the browser begins loading the external link.

To resolve this, you can utilize the hitCallback parameter and prevent the link from navigating by including return false in the click handler:

onclick="trackAndRedirect(); return false;"

<script>
function trackAndRedirect() {
  ga('send', 'pageview', {
    'page': '/myexternalpage',
    'title': 'External Page',
    'hitCallback': function() {
      //alert('analytics.js done sending data');
      document.location = "http://www.externalsite.com";
    }
  });
}
</script>

https://developers.google.com/analytics/devguides/collection/analyticsjs/advanced#hitCallback

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