If you are looking to enhance the brightness of your sprite texture by making it more white, a simple method is to increase the color value beyond 1.0.
Using hex values won't achieve this effect, so try using the following script:
obj.material.color = new THREE.Color(2, 2, 2);//or higher
Keep in mind that pure white is represented as 1,1,1 (grey being 0.5,0.5,0.5). Anything above these color values may not be accurately displayed on screen and will simply appear as white.
For further guidance, visit this reference link.
Similar to editing in Photoshop, there are various methods for blending objects in your project. Take a look at this example for more information:
Additive blending is particularly useful for creating light flares and other effects.
To see how to implement these techniques in your code, examine the sample code provided in the bottom left corner. Remember that transparency must be enabled in your material settings for these effects to function correctly.