Can you provide an example of an effective approach to increasing SEO performance in a website that heavily utilizes javascript?

Welcome

I understand that this question has been raised before, but I have not found a satisfactory answer yet. The ideal solution I am seeking involves using Backbone with minimal server-side logic (no specific language/framework preference).

Challenge

I am working on developing a JavaScript/ajax-intensive application (using Backbone and mostly JSON backend) that will feature faceted search functionality. For instance, consider an online shoe store where users can filter shoes by color, brand, type, and sort by price and size.

If we assume the use of backbone or a similar client-side framework along with a JSON service as the backend, what would be an effective strategy to balance SEO-friendliness with a responsive user interface?

References

One possible approach that caught my attention is Hijax, which involves reusing client-side templates on the server-side. You can read more about it here:

Here are some resources that I have reviewed but have not reached a definitive conclusion:

javascriptajaxseobackbone.js

Answer №1

The main focus on SEO friendliness is: Functionality should not depend on JavaScript.

This approach also enhances accessibility, ensuring that the website functions even without JavaScript enabled (such as for search engines).

If JavaScript is enabled (as most users have it), the website will showcase all its advanced features and functionalities.

A key usability principle to follow is: If it works with JavaScript, it should work just as well without it!

Answer №2

It seems like the solution provided in the first link is correct. One of the challenges with single page apps is that you need to render templates on both the backend and frontend. Utilizing Mustache or Google closures template can help address this issue effectively.

A similar approach was taken by Google+ where initially the server renders one side, loading a static HTML page, and then the client side takes over rendering using the same templates as the server.

Answer №3

It's important to note that search engines prioritize following links over completing forms.

The challenge of ensuring that web crawlers can access your database content is known as the "dark web," "invisible web", "deep web," or "hidden web". Check out this blog post for more information

In regards to your issue:

A faceted search feature on a basic shoe store application would allow users to filter by color, brand, and type of shoes, as well as sort by price and size among other options.

I recommend incorporating searches through a hierarchy of links in addition to form-based select fields.

For example, include all different brands as separate links on a secondary menu. Each brand link should lead to a list of products sold by that brand. The key is to set it up so that clicking on an individual shoe takes you back to the main page (the rich one-page app) while displaying the specific shoe. Ensure that the page follows Google Ajax-crawling recommendations mentioned in your original post.

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